🤳July Creator Webinar: Social Promotion Strategy

This month was all about driving traffic from your existing social media platforms to your Passes profile. Through platform-specific best practices and promotional tactics, we emphasized how your current audience can become your strongest foundation for growth on Passes.

Social Media Traffic Strategy

Creating a seamless funnel that converts your existing followers into engaged Passes subscribers is the recipe for successful cross-platform promotion. Your social media presence should consistently highlight the exclusive content and value you bring to your Passes profile.

• Launch with a strategic teaser to build anticipation
• Set up clear funnels using tools like Linktree or Beacons
• Promote weekly, at minimum, highlighting specific benefits fans will find on Passes
• Use compelling language like "Behind the scenes," "Exclusive content," or "Chat with me" when promoting your Passes

Every social media platform has a specific strategy that works best for cross-promotion. For instance, posting multiple times daily on X (Twitter) is effective, whereas posting just 1-2 times weekly on Instagram with engaging polls and countdowns may be enough to convert more followers into loyal fans.

We also walked through communication tools that automate workflows for creators, as well as some of our newest features and integration that optimize the overall Passes experience.

• ManyChat Integration: Streamline your communication and promotion workflows across platforms.
• Discord Integration: Sell access to Discord servers through Passes memberships and create premium roles for subscribers.
• Analytics Dashboard: Track your performance metrics with custom date ranges to optimize your promotional and content strategy.

Coming Up

In our next Creator Webinar in September, we'll be diving deep into livestreaming best practices and how to maximize real-time engagement with your audience!