🫧 Creator Spotlight: Gabby Murray

Meet Gabby Murray, a multi-faceted creator whose content spans everything From GRWMs and authentic motherhood moments to captivating acting work.

She recently expanded her creative empire by launching Natics, her own clean skincare brand that's bringing accessible beauty to her community and beyond.

Since launching Natics, Gabby turned to Passes to deepen her connection with the community that's been with her from day one—bridging the gap between her new business and her fans.

Through exclusive membership tiers on Passes, Gabby has created a direct line between her brand and her most loyal supporters. Subscribers get exclusive access to launches and they're invited behind the scenes with exclusive livestreams showing the real work of building a beauty brand.

We asked her some more questions to get to know her better!

What's one thing about Passes that you didn't expect but love?

I would say the community that can build on the platform. It's so much more than just transferring your followers over from another platform.

What's something you wish someone had told you when you first started your creator journey?

People did tell me this. I just didn't listen, but post MORE.

What's your spirit animal, but make it a breakfast food?

Avocado toast???

What's your weirdest creative habit that actually works?

Overthinking but only sometimes when it comes to being creative. Anything else overthinking is a big weak point.

What's your definition of a "good day" as a creator?

Everyday me & my family are alive & healthy is a great day. Ik that's kinda deep, but honestly I don't let my posts performance affect how good my day is anymore.

What emoji combo best captures your mood this month?

🥵 ☀️ 🎃 🤪 ✈️

What would your autobiography be called?

Business or baby lol