How to Monetize Threads in 2025
Meta’s Threads is quickly becoming one of the most engaging platforms for real-time conversations and community-driven content. While it doesn’t yet offer built-in monetization like X or YouTube, its deep integration with Instagram and high user interaction create powerful opportunities for creators to turn attention into income.
With growing user adoption and low competition, Threads offers a rare chance to build visibility, trust, and influence early. Although the platform doesn’t pay for views or replies, you can still monetize by strategically driving attention to income. The key is to play the long game and grow while others are still figuring it out.
What Is Threads & Why It’s Gaining Momentum
Threads is Meta’s text-first social app, tightly integrated with Instagram and built for quick, real-time conversations. It offers a clean, minimalist experience - no ads or clutter, allowing for pure engagement. That simplicity is what makes it such a refreshing space for creators who care more about building genuine connections than chasing vanity metrics. It’s quickly becoming the go-to platform for those who want to grow a loyal, engaged community.
Why Threads Is Gaining Momentum
The momentum behind Threads has been nothing short of impressive. Within just seven hours of its launch in July 2023, 10 million users had signed up. By November 2024, that number soared to over 275 million active users, making Threads one of the fastest-growing platforms in social media history.
Much of this growth is driven by its young, digitally savvy user base, over 37% of users are between 18-24 years old. It’s clear that this generation values real-time interaction and authenticity, and Threads gives them exactly that. For creators looking to reach an audience that’s engaged, curious, and ready to connect, Threads is a space full of opportunity.
Does Threads Support Monetization Natively?
As of 2025, Threads does not support direct monetization tools such as ad revenue sharing, tipping, or in-app subscriptions. Unlike platforms like YouTube or X, there are no built-in features to earn money purely from activity on Threads itself.
However, its deep integration with Instagram opens up strategic, indirect opportunities. If you're already monetizing on Instagram through Subscriptions, Branded Content, or Reels Bonuses, you can use Threads to funnel attention toward those income streams. In this way, Threads becomes a powerful top-of-funnel tool, helping you grow your monetized audience elsewhere by starting meaningful conversations here.
Threads Monetization Requirements
If you’re planning to use Threads as a launchpad for income, it’s important to understand how monetization eligibility works behind the scenes. While Threads doesn’t yet pay directly, earning through Instagram-connected features depends on meeting specific criteria set by Meta. These benchmarks ensure you're building real engagement and producing content that aligns with Meta’s standards.
While Threads itself has no direct payout system, being eligible on Instagram is the gateway to earning through cross-platform strategies.
Here are the key benchmarks Meta typically looks for:
- Professional Instagram Account (Creator or Business)
- Minimum of 1,000 Instagram followers
- At least 10 published Threads or Instagram posts
- Strong and consistent engagement metrics
- Compliance with Meta’s Partner Monetization Policies
- Account security, including two-factor authentication
- High-quality, original content
What Are the Best Ways to Monetize Threads in 2025?
Threads doesn’t pay creators directly, and there are no built-in tools like payouts or ad sharing. But by boosting visibility and trust, it gives creators leverage to monetize elsewhere. If you're asking, ‘Does Threads pay creators?’ The answer is no, not yet. But it helps them get paid through brand deals, affiliate funnels, and Instagram-integrated offers.
Drive Traffic to Paid Offers
One of the most effective ways to monetize Threads is by turning attention into action. Use casual, clear call-to-actions in your posts that send followers to your bio link, whether it’s for a course, a product, or a subscriber-only offer.
Real-world CTA examples paired with link-in-bio tools:
- “New behind-the-scenes drop is live, check the link in my bio.” → Great with Beacons if you're offering gated content, memberships, or digital downloads.
- “If you’ve been waiting for my launch, it’s up now. Links in bio before it sells out.” → Pairs well with Linktree to keep everything from your shop to coaching sessions in one place.
Threads grab their attention; your bio link does the selling. Keep it simple, and make the next step obvious.
Funnel Followers into Instagram Subscriptions
With every post, Threads gives creators a chance to grow their Instagram following and drive subscription revenue. If you offer exclusive content through Instagram Subscriptions, use Threads to preview what paid fans get, like behind-the-scenes drops, early access, or subscriber-only chats.
Since Threads doesn’t gate content, it works best as a top-of-funnel tool, sparking curiosity and nudging engaged users to your Instagram, where the actual monetization happens.
Promote Affiliate Links with Contextual Threads
Affiliate marketing is one of the easiest entry points for Threads monetization when it’s done with real context and relevance. Instead of dropping raw links, create short, story-driven Threads that explain why a product matters to your audience. Context builds trust, and trust drives clicks.
For example:
“Tried 4 editing tools for Reels, this one saved me 3+ hours a week. Links in bio if you want to test it too.”
Or:
“Just switched to a mic that doesn’t pick up background noise (finally). If you're recording from home, check the one I use, linked up top.”
When your recommendations feel personal and useful, affiliate content becomes a value-add, not a sales pitch.
Use Threads as a Teaser Platform for Premium Content
Threads is perfect for sparking curiosity, and that makes it a great place to tease your premium content. Whether you're sharing a snippet from a tutorial, a behind-the-scenes moment, or the initial steps of a guide, providing just enough information to pique interest can drive real traffic to your paid offers.
It doesn’t need to feel pushy. A simple, value-packed thread with a casual nudge can work wonders.
Example:
“Just dropped the full guide to landing brand deals—here’s step 1 [teaser thread]. The full version’s now live in my private hub.”
By using Threads to start the conversation and directing your audience to where the full content lives, whether it's a membership space, course platform, or premium hub, you turn attention into intentional action. It’s all about creating a smooth, helpful path from free value to paid experience.
Collaborate with Brands for Paid Endorsements
Brand deals continue to be one of the most rewarding ways to monetize your presence, and Threads is quickly becoming part of that conversation. With growing engagement and a clean, distraction-free feed, Threads gives you a great way to show brands your influence in action.
To make collaborations feel natural and effective, focus on connection first. Start by refining your pitch: highlight how your Threads audience aligns with the brand’s ideal customer and share a few real engagement examples. Then, instead of hard-selling, use relatable stories or subtle product mentions to make the brand feel like part of your content, not a break from it.
And don’t forget, disclosing partnerships keeps you compliant with Meta’s guidelines and builds long-term trust with your audience. When done well, sponsored Threads don’t feel like ads; they feel like recommendations from someone your audience already trusts.
Offer Consulting or Services via DM and Link-in-bio
For creators offering a service or sharing niche expertise, Threads can be a powerful space to attract the right kind of clients, without feeling overly promotional. When your content consistently delivers value through tips, insights, or real-world experience, people naturally become curious about how you can help them one-on-one.
Once that trust is built, invite your audience to DM you or check the link in your bio to book a session or explore your services. Tools like Calendly make scheduling easy, while platforms like Beacons help you neatly showcase everything you offer. This low-pressure, conversational approach fits perfectly with the vibe of Threads: authentic, helpful, and human, while quietly turning engagement into real opportunities.
How to Grow Your Audience on Threads
Audience size directly impacts how much money you can make on Threads. Whether you're leveraging a Threads invite or cross-posting from Instagram, more followers mean more eyes on your offers, affiliate links, and brand deals, making growth a key multiplier in your monetization strategy.
Use Timely & Relatable Threads
One of the fastest ways to grow on Threads is by showing up where the conversation already is. Posting about trending topics with a voice that feels human and relatable can instantly boost visibility and spark a connection. Timely content draws people in, but it’s the tone (honest, casual, and real) that makes them stay.
Example:
“Everyone’s talking about monetizing Threads, so here’s what’s working (and what’s not)”
The more aligned your timing and tone, the more likely your content is to be seen, engaged with, and followed.
Engage with Replies and Community Conversations
Growth on Threads isn’t just about what you post; it’s how you show up in the comments. Jumping into reply chains, especially under trending or niche-specific posts, is a simple but powerful way to get noticed. Thoughtful, fun, or even playful replies often lead to profile visits, follow-backs, and meaningful conversations.
Here are a few ways to make your replies count:
- Ask something relatable: Open-ended questions like “What’s one creator habit you swear by?” tend to spark replies.
- Drop a GIF: A well-placed GIF can add personality and help you stand out in busy threads.
- Tag someone in: Pull others into the convo with friendly prompts like “@name this is so your vibe.”
These micro-engagements fuel algorithm signals and strengthen your Threads presence.
Leverage Instagram Cross-posting to Build Trust
With Threads and Instagram working hand-in-hand, smart cross-posting can do more than just save time; it can build real trust. If a Thread performs well, turn it into a carousel, a Story, or even a thoughtful caption on Instagram. It’s a simple way to reinforce your message while showing up consistently where your audience already hangs out.
This kind of content overlap keeps your voice familiar and helps you stay top-of-mind. Plus, engaged Instagram followers often click over to Threads to follow the full conversation, creating a two-way flow that strengthens both sides of your presence.
Turn Threads Followers Into Income with Passes
If you're growing an audience on Threads, don’t let the value stop at likes and replies. That attention can turn into income, right now with Passes. Whether you’re sharing tips, building a niche community, or offering your expertise, Passes gives you simple tools to start earning without waiting for Threads to roll out monetization features.
Here’s how Passes helps you make it happen:
- Sell premium content like guides, tutorials, or digital drops behind a paywall
- Offer subscriptions for ongoing access to exclusive posts or private groups
- Host 1:1 sessions or consulting calls with easy scheduling and secure payments
- Build gated communities where your most loyal followers can connect and support your work
- Track insights to see who engages, buys, and returns—so you can refine your monetization funnel
Already seeing people ask for more in your replies? That’s your cue. Drop your Passes link in your bio, invite your audience in, and start turning conversations into something more meaningful and profitable.
Why Threads + Passes Is the Monetization Stack for 2025
Threads is where creators spark conversation. Passes is where they get paid. When used together, Threads drives discovery while Passes converts attention into revenue, without relying on ads or algorithms.
Threads build your audience. Passes turns it into income. Explore Passes to start monetizing your Threads following today.
