Welcoming Seth Melnick, our new Chief Business Officer

I am thrilled to announce today that Seth Melnick has joined Passes as our new Chief of Business Officer. 

A Proven Leader

Seth’s impressive track record in business development and strategic planning will be instrumental in taking our organization to the next level. With over 15 years of experience in the industry, he brings a wealth of knowledge from his previous roles where he has consistently demonstrated his ability to drive growth and innovation. 

Before joining Passes, Seth served as TikTok’s Global Head of User Product Operations where he successfully scaled the team from the ground up to over 1000 members. At Lyft, he was the first employee in NYC, and created strategies to help Lyft successfully strengthen their presence in one of the most competitive markets.

Seth’s appetite for risk and proven experience in scaling organizations make him the perfect person to help us scale Passes. His ability to navigate complex challenges, drive rapid growth, and implement data-driven strategies aligns perfectly with our vision for the future. 

A Vision For The Future

Since our launch 1.5 years ago, Passes has been on an incredible journey as we are committed to revolutionizing the way creators and their audiences connect and engage. We’ve helped change the lives of many creators, who have paid off loans, bought houses, and quit their 9 to 5 jobs. Collectively, they’ve made tens of millions. 

Additionally, we’ve proven ourselves to be sustainable. Despite having one of the lowest take rates in this industry (~10%, no hidden fees), we achieved a positive cash flow earlier this year. Our annualized net revenue has also grown to eight figures. 

Our mission has always been to help creators become entrepreneurs by creating tools that help them own different revenue streams. We’ve built out subscriptions, DMs, live streaming, one-on-one calls, e-commerce, and more. And we’re just getting started.

Looking Ahead

At Passes, we are committed to empowering creators and revolutionizing the creator economy. We’re excited to welcome Seth to the family and look forward to achieving new milestones together. Stay tuned for more updates and exciting developments as we continue to innovate and expand our offerings.

Welcome, Seth!

-Lucy Guo, CEO